Tips for Designing a Successful Banner for Non-GamStop Gambling Sites

Banners adorn the streets and can be found at almost every turn. From large canvases, advertising encourages potential consumers of services and goods to contact that particular company for the best service. The main task of a banner is to attract maximum attention and to do this within a few seconds, otherwise your advertisement will remain unnoticed or misunderstood.

But the passage of time has brought banner design into online marketing. Now you can come across a banner ad in every corner of the internet: on a website, in a social networking site, or even just during a search on Google. But along with the huge number of banners, users’ perception of ads has decreased, not to mention adblock plugins.

So-called banner blindness is the ability of users to subconsciously ignore ads on websites and social networks. It appeared with the development of the Internet: people began to consume more information online, and webmasters began to make money on it by placing more and more advertising space on websites. Thus, by ignoring advertising, users shield themselves from “information noise”. They now want to find the information they came for more quickly, with as little unnecessary information as possible. By “unnecessary” often includes information from advertising.

How to make a banner ad correctly? What to pay attention to when designing the layout and what points require more careful consideration to make an attractive banner for a gambling site, and what – you can miss without compromising product quality? Let’s try to get to the bottom of this difficult task.

Overcoming Banner Blindness

There are several ways to overcome banner blindness that non GamStop gambling sites available at NoUkCasino often use. The main thing is that they do not contradict the banner campaign concept and brand identity.

• Not to be like everyone else. The solution lies on the surface, but this is not always what agencies do. For example, a medication banner will almost 100% be light, with a blurred background and a doctor and medication in the foreground.
  The key is to move away from the standard canon. Dig deeper and find one advantage that you can play around with. So, the user’s eye may be hooked by atypical banner colours or play with the typography – for example, if the banner will be written only one word.
• Experiment with animation. Moving elements are read by the peripheral vision better than static. Now in trend animation and 3D. All modern banners support HTML animation, which does not require large resources and is displayed in 100% quality, in contrast to the GIF animation.
  Recently we have made a new format of advertising banners using Swirl from Google. The banner has 3D models that interact with the cursor. The user can zoom in on the 3D image of the product, scroll and move it around. According to Google’s results, the new banners have tripled engagement rates.
  The main rule in animation is not to get carried away. I recommend doing an animation of the button, title and key visual – that will suffice.
• More air. Often, a small banner has a lot of content that changes every three to four seconds. The user doesn’t have time to remember the message and simply walks away. Work with a copywriter to make sure the text is succinct. And do not overload the banner with icons and pictures, to avoid oversaturation.
• Brighter doesn’t mean better. Even pastels and greys can draw attention. Bright images quickly tire eyes. Sometimes you do not even want to look at the banners because of the catchy colour scheme. It is better to choose a palette that complements the main elements of the ad – the button, the photo of the product, the logo – and create a contrast.
• Quality of materials. The images on the banner should be of high quality. Trace the edges after cropping the photo and the colours you’ve altered. For example, often in a banner the orange becomes too bright in relation to the rest of the elements.

Don’t use images from photostocks that open on demand on the first page. They’ve all been on hundreds of banners before, so they’re boring and don’t work. Think of the example of Harold hiding the pain.

How to Make an Effective Banner?

In order for your advertisement to be understandable to players and to work, follow a few simple rules:

• Tip 1: don’t use long text messages – ideally content is 4-7 words; use only large font, no small details;
• Tip 2: Use no more than two large images;
• Tip 3: Use the principle of contrast when creating your banner design;
• Tip 4: do some simple banner testing by throwing it in a general chat or hanging it in your company’s forum, where only employees are present. Gather their feedback.
• Tip 5: Don’t overload the banner with contact information – no one will remember it!

A good and well designed banner is sure to attract attention. Be creative and success will not be long in coming!

Final Word

Based on the above, to create a banner that attracts players to an online casino, you should resort to a few simple rules. But the main thing is not to oversaturate the canvas and of course be creative! These rules will be effective not only for online casinos without GamStop, but also for other types of gambling sites, as well as any other direction.